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We're solving the pet industry's biggest frustrations—overwhelming choices, impersonal service, and limited access to reliable information—through calm guidance and clear advice. We've generated over $780,000 in revenue and are growing fast with two new locations slated for late 2025 and early 2026. Join us in reshaping everyday pet care.
Invest in Fluffology and help us continue building a trusted wellness destination for pets and the people who love them.
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Frequently Asked Questions
What is Fluffology?
Fluffology is a trusted wellness platform that begins at the grooming table designed to turn everyday pet grooming into calm, personalized care. Our approach emphasizes reliable guidance, clear information, and stress-free experiences pet parents can trust.
What specifically does Fluffology do?
We provide tailored grooming experiences that double as wellness visits, complete with personalized pet profiles, simple follow-up summaries, curated products, and gentle reminders—making pet care decisions simpler and more reassuring.
What is Fluffology’s mission and vision?
Our mission is to deliver calm, personalized grooming that provides real answers, supportive guidance and peace of mind for pet parents. Our vision is to become the go-to national wellness platform, reshaping pet care into a thoughtful experience that creates lasting loyalty and happier, healthier pets.
What is a Testing the Waters campaign?
At any time before the filing of the Form C offering statement, an issuer, subject to specified conditions, is permitted to communicate orally or in writing to determine whether there is any interest in a contemplated offering. These are commonly referred to as “testing the waters” communications and are governed by the requirements of Rule 206 under Regulation Crowdfunding. “Testing the waters” communications are subject to the antifraud provisions of the federal securities laws.
What is Regulation Crowdfunding?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
How can I learn more about a company's offering?
Fluffology is conducting a Testing the Waters campaign under Reg CF. You can provide your email address to receive a notification if the company decides to proceed with conducting a Reg CF capital raise.
How do I keep up with how the company is doing?
A company that conducts a Reg CF offering at a minimum, will be filing with the SEC and posting on it’s website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.